I am sure you have heard by now that it costs you less to to keep a current customer than it does to find a new one. This is even more true when it comes to e-commerce. Retention marketing is a key aspect of growing a successful Shopify store and should definitely be on your to do list if you do not have a program in place already.
Below are 6 tips to help you boost sales to current customers.
1. Set up customer accounts
Having customer accounts can be great for storing previous orders as well as shipping info etc. but for new customers, may be too much of a commitment. For this reason, people will choose to check out as a guest if given the option. The ideal thing to do is to offer to create an account after the first order has been placed. This should be the option on the confirmation page for their purchase. If customer accounts are optional with your Shopify store, you can look at sending direct invitations to encourage them to set up an account.
2. Have great customer service
Having great customer service is essential to your success. You need to have a system in place where you can effectively communicate with the customer and vice versa. Tools like live chat are extremely helpful since you can resolve any questions or issues in real time. When issues are resolved effectively, you can turn an unsatisfied customer into a loyal customer.
Another way to show great customer service as well as appreciation, is to send a gift to your top customers. A handwritten note goes a long way too. This all helps your Shopify store standout from the crowd. This will also give them a nice reminder to return to your store at some point and make another purchase.
3. Start a customer loyalty program
Loyalty and rewards programs are a great way to boost purchase frequency since they encourage customers to come back more often to earn rewards. You can do your loyalty program different ways. You can offer welcome points when they first open their account. Seeing the points already accumulating gets them excited to come back even sooner.
The rewards part can come after a second purchase, after a certain number of points or after a certain dollar amount. In your Shopify store reports you are able to see who your top customers are by both volume of orders and dollar amount. You can also use loyalty apps which have automated rewards given when certain actions are taken in your store.
4. Use email marketing
Email marketing provides you with a great way to further build your relationship with your customers. Not to mention they have a high conversion rate. You just want to make sure that the emails you do send are of value to the customer or you run the risk of losing them.
Sending out a follow-up email email after a customer makes a purchase is a great place to get your feet wet with email marketing. Email Offers is an app that provides you with an easy way to send out customized offers. It can be used for current customers or new ones.
Give it about a week after the purchase is made to send a thank you email. Doing this will give the customer a good feeling about their purchase from you. While you are at it, throw some recommendations into the email to make it even more effective. If you have reviews on these products, even better. Social proof is everything these days.
As far as additional emails to send out, you can send ones with additional product recommendations or notifications about upcoming sales. This will help keep conversation going with your customers and ultimately boost those conversion rates.
5. Offer a discount on their next purchase
Discounts can sometimes lead to the customer expecting low prices but when you offer them to a first time buyer, it works out well. Sending a discount for a future purchase is a great way to build a foundation with your customers. You can really sweeten the pot by offering a larger discount like 20% or a certain dollar amount off their purchase. If they come back for that second purchase, they are very likely to continue purchasing from you so it is worth it.
6. Use retargeting
We have all probably experienced retargeting after looking at a product. You then see ads appear for that same product on other sites you visit. This helps keep the product fresh in the person’s mind and hopefully pushes them to make the purchase. This is a great tool to have as a part of any social media marketing strategy.
Your current customers are key to your continued success and growth. They know your brand and your products. For this reason, focusing on giving them the best experience possible is the path to revenue growth for your store.